Surveys unveil that the number of mobile users have exceeded desktop users from 57% to 63% (2017's survey) and this number is growing day by day. Along with that, Mobile apps are considered to be one of the most powerful tools for contacting or interacting with the right audience.
Because almost every person from teenager to adults carry smart phones with them all the time, and this count is going to get increase by the time. According to statistics, the average American Spend two hours a day using this mobile phone. From which people spend 86% of internet time using Apps, 14% of time on browsing and 70% of mobile searching's get carried on by an action in less than an hour.
That shows, it is essential to have your app, if you want to reach your potential, while making the good associations with your existing clients. It helps you to create a direct marketing channel, you can be with your costumers 24*7 through this, and it will also help you to build brand and recognition. With personalized user experience, overall performance, and other elite features, mobile apps offer growth in sales.
HOW MOBILE APP CAN GIVE YOUR ORGANIZATION A NEW HEIGHT
Personalized User Experience
Proffering Personalized User Experience assures customized communication with existing and new users based on tracking their location, personal interests, behavior, usage pattern, and all of that…
More refined the personalization is, better gets the User Experience with a higher possibility of comeback, obviously!
Mobile app enables users to set up their location and preferences during the installation. Based on which, the user gets customized results, custom recommendations and updates regularly- hence, a delightful experience. It not only saves a lot of time but also results in better conversion rates.
Faster Than Websites
On a mobile app, users can perform tasks much faster than a website. Primarily due to the fact that the data gets stored locally on mobile devices unlike websites using servers; also, the framework of an app Runs 5 times faster than a website's JavaScript!
Ease of Compatibility
Mobile Apps, unlike websites, don't rely on browser specific compatibility; they can be based on gestures like tap, swipe, drag, pinch, hold, etc.
Quick Notifications and Updates
As an advertisement tool, emails are losing out on click and open rates drastically. Seemingly, mobile app updates & notifications are replacing them effectively.
Also, a mobile app may offer basic content and functionality to users even being offline.
They are of two types of notifications: push and in-app. In-app notifications can only be received when users open the app. Push notifications are received regardless of any activity on the device; with click-through rates over 40%.
Capture Device Features
The device features like-camera, contacts, GPS, call log, etc. can be utilized by a mobile app for better the user experience interactive by effectively facilitating the task a user performs on the app and thus, better conversion rates.
Enhanced Branding Experience
Being distinct from a website, it offers a new branding style for users to experience, different from the regular one. The app-icon itself acts like a brand advertisement.
Besides customizing the appearance, it may also serve as a tool to promote an event, a sub-brand, or a product launching.
Big businesses can certainly afford to employ both-websites and mobile apps; small businesses, however, may need to choose one of them depending on budget, usability, business goals and the class of audience served. Keeping in view the facts above, undoubtedly a mobile app it a necessity-a priority indeed!
Our experts can help you stay competitive, with :
- iPhone app development
- iPad app development
- Android app development