Running a profitable vacation rental property aint no ‘walk in the park.’ Property managers with decades of experience seldom feel confident in the wake of the recent digital revolution, and at times are staring at blank walls and dead-end when it comes to effective marketing tips for their managed properties. To be entirely honest, you must treat your rental business and operate it just like any savvy, small business owner would manage his profitable store or any successful shop.
Not making much sense, is it? Don’t fret people, as these 6 pro-tips are highly effective at making your vacation rental business a highly lucrative one, without even breaking a sweat! Take a look –
Acknowledge/Evaluate the Potential Risks
The very first step in becoming a successful property manager entails demarcating the possible risks that might hamper your business. It basically implies comprehending(listing) the reasons for incurring a profit or loss, and panning it against practical solutions for each. Take ample time, formulate policies and measures for rectifying the concerns. From contract modifications to specialty insurance as well as adding a layer of security, don’t let any minor-major risk develop over time and endanger your profitable business.
Security Investments:
One aspect with universal appeal, ensuring the safekeeping of your visitors is critical especially for the hospitality industry. A large fraction of homeowners/property managers fail to gauge the importance of an effective home security system. However, investing in a security system for your rental business is imperative for re-assuring your guests of your administrative capabilities, this giving them their peace-of-mind for enjoying a comfortable stay.
Place yourself in their shoes:
Think and Act like a Visitor at your own place, for better insights into serving people better:
Successful renters are constantly coming up with innovative ways to further improve upon their rental service, so as to meet the unique customer requirements. To illustrate better, make note of the all the things that you’d appreciate with your stay at the property, such as a some local maps, contact numbers, interesting insights and exceptional housekeeping. And then see whether you’re providing these things to your esteemed guests. Furthermore, providing them with hot chocolate for the fall, or bottled water for vacation rentals located in warm climates are just some more examples of this aspect.
Pay attention to your customer reviews
Successful rental managers/owners pay heed to their traveler reviews, especially the negative ones as these tend to be extremely informative. The trick here is to comprehend the reviews from the travelers POV, so as to service them in a better way. comments from the consumer’s perspective. Alternatively, you could specifically ask for reviews and visitor comments post their stay, so as to stay informed about your shortcomings and the positive aspects regarding your rental. Think of this as a customer feedback solution.
Stay updated with the Market Trends
Competition is intense in the vacation rental industry, and there’s no denying this fact. Homeowners and property managers are constantly reviewing their listings and the offers associated with it, in response to the fast changing market trends. The ‘Elephant in the room’ is how to generate interest in your property using numerous avenues. A good way to start with the proceedings is to learn and get inspired from the highly successful rental listing within your area.
